Katalog Fila 2025

HISTORY OF THE F.I.L.A. 1920 1921 June 23rd. Fabbrica Italiana di Lapis & Affini is founded in Florence. Count Giuseppe Della Gherardesca is the first chairman of the company. Painter Severo Pozzati, Sepo in art, designs the first logo inspired by the lily, the emblem of Florence. The Tosca and Orion brands are registered for use on graphite pencils. 1922 1925 1927 1928 This year, the first price list present in the FILA historic archive appears. The early price lists and catalogues include over 100 products: graphite pencils (the most important lines are Orion and Selecta), copying pencils (3 lines, in order of quality and price: Turandot, Tosca and Fiorenza), steno pencils, coloured crayons and carpenter or purse pencils, and complementary products such as brass and nickel tip protectors. The Giotto pencil range enters the market alongside the existing Tiziano and Raffaello lines; a few years later, the Leonardo line will follow. The first advertisement in a national newspaper is published in Turin’s La Stampa. FILA holds the First National School Drawing Competition in colour and in black and white. 1929 1930 1931 1933 A warehouse is opened in Milan, in viale Premuda 34. FILA presents its first catalogue of painting colours and supplies, which includes the Tiziano paints for artists. The Giotto range expands with 37 watercolours. The image showing Giotto drawing on a stone before master Cimabue is created (and registered). Since then, it has been present on all Giotto brand products and is an iconic reference and part on the collective imagination. 1938 1939 1943 1944 The FILA catalogue is enriched by the offer of pencils and crayons, as well as related products such as mechanical pencils, leads and pencil cases. FILA takes over SIR (Stablimenti Italiani Riuniti) based in Imola, whose main activity is chalk production. Renato Candela, future Chief Executive Officer, miraculously survives the bombing of the Presbitero factory in Via Farini, Milan, of which he was Chief Executive Officer and shareholder. The drawing by Sepo that depicts a head with a pencil behind one ear, from the early 1930s, is registered as a logo and will be used up until 1974. 1949 1952 1956 1961 FILA patents the Pronostico pencil, with the symbols 1, X and 2 at the top, and the Cruciverba pencil. FILA signs an agreement with Lyra Italiana, FIM (Fabbrica Inchiostri e Matite) and Presbitero for the sale of advertising pencils. FILA patents the Sferon ballpoint pencil. After acquiring Lyra Italiana in 1953, Renato Candela becomes a shareholder of FILA. The Tirone line is a huge success: the perfect pencil for shorthand. For the first time, FILA manufactures the “felt pens” Scrifix and Fibra-Fila, suitable for writing on ceramics. 1962 1964 1965 1966 1971 Penfix, FILA’s first refillable felt pen, is marketed. Alberto Candela joins his father Renato, who had been leading the company for 8 years. The Giotto range expands with the Giotto Feltro marker in 12 different colours. Lyra Fabbrica Italiana Matite SPA and Fabbrica Italiana Lapis ed Affini SPA are merged, with the former incorporated by the latter. The administrative headquarters move from Florence to Milan, in via Alberto Mario 65. Production of the Giotto Fibra marker is launched, featuring a synthetic tip and a range of 24 colours. COLOURING THE FUTURE. SINCE 1920